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The Importance Of A Strong Brand Identity

A brand identity is vital, and some would even say it’s the key to success. There’s a correlation between trust, retention, and brand recognition. Evidently, a brand identity lays the foundation for all marketing efforts.

Posted by
Lizanne Loots
Digital Marketing

Why Marketing Is An Investment

Marketing is a crucial contributor to overall business success, but marketing seldomly gets the recognition it deserves. A person doesn’t choose a brand by accident.

Posted by
Lizanne Loots
Digital Marketing

Instagram Reels - The Real Deal?

The digital sphere is forever changing the algorithm, upgrading, or adding new features. TikTok brought a fresh perspective on the format of video content. It was expected that Instagram, also owned by Facebook and known for countering other social media platforms, would introduce its take on short video format.

Posted by
Lizanne Loots
Digital Marketing

Why Video Should Be Part Of Your Content Strategy

Are you using video content as part of your content strategy? This blog will unpack the ways video can add value to your digital marketing strategy.

Posted by
Lizanne Loots
Digital Marketing

Don’t make the most prominent marketing mistake

Failing to have empathy is the biggest marketing mistake any business can make! A good marketer (and business owner) must be able to put themselves in the shoes of a consumer. What are their needs? What are their problems? Challenges? Without empathy – any marketing effort will fail miserably. And the result? It can impact the revenue and reputation of a business.

Posted by
Lizanne Loots
Digital Marketing

Four ways business leaders can use marketing to grow their business

Business leaders and owners have a big responsibility on their shoulders to navigate uncertain times, ensure business goals are met and lead teams to provide high-quality work. The list of responsibilities surpasses the 09:00-17:00 working hours, and true business leaders are always looking for ways to improve and grow the company.

Posted by
Lizanne Loots

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