How To Choose a Creative Partner For Your Brand?

Post by 
Lizanne Loots
February 23, 2022
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A creative partner can be the key to differentiating your brand and surpassing your competition. But how to know if a creative agency is a right fit for your brand? 

We have 5 key insights to help brands choose the right creative partner for their brand. 

#1 The drawing board 

When interviewing agencies and going through the tender process, it’s important to ask if they have previous experience in your industry, and or with the objectives, you have in mind for your brand? Agencies with a wealth of experience in different areas and different types of clients will be able to take a brief and adapt it according to your brand’s corporate identity and specific objectives. 

If you are looking for corporate video content, ask for examples of previous work where the creative agency created corporate videos for other clients. 

If you want to see a glimpse of our creative portfolio, click here

#2 Communication and processes 

This is an important part of understanding if an agency is a right fit for you. What processes are they following? How do they manage feedback and reverts? Is the agency agile enough to be current and uplifting the industry standard? Does the agency take charge? Are they innovative? 

#3 The proposal 

The proof is in the pudding. Send a generic brief to the top agencies that caught your attention. If the agency is interested in working with you, ask them to use the brief as a pitch. The proposal will be a good indication of the effort, research, and creativity that the agency will deliver if you choose them as an agency. Just take note that some agencies do charge for proposals as a lot of time and resources go into the preparation of proposals. 

OMNI Agency charges prospective clients for proposals and strategies (depending on the brief), but once a prospective client chooses us as their preferred creative partner, we deduct the money spent on the proposal from the retainer fee. Contact us for more information. 

#4 Creativity 

This goes without saying, but a creative partner needs to be creative. They need to push boundaries and challenge the status quo. Thinking outside of the box should be part of their agency DNA. 

But, how do you know if an agency is innovative? Go back to the drawing board and ask for previous work examples. It’s important to understand if an agency will be able to make your brand stand out in a saturated marketplace. The proposal will also indicate if an agency is able to comprehend what your brand is all about and if they have innovative ideas to take your brand forward. 

#5 Money talks 

The budget talk can be complicated, but so necessary. Both parties need to understand if this partnership will be viable for them. Reputable creative agencies go the extra mile and spend time and resources on building your brand. 

A professional agency with the needed skills and knowledge will come at a price. Fortunately, that price will accelerate your brand’s growth. Appointing a reputable agency will be an investment for your brand. 

Key Takeaways 

Choosing a creative agency is a priority. An agency relationship should feel like a partnership where both parties trust each other to do what’s best for the brand. 

The options for creative agencies are endless, but it’s important to choose an agency that understands your brand and will assist in making your brand grow in the long term. 

If you’re looking for a creative partner to elevate your brand, get in touch with us today. 

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