How To Succeed at Marketing Your Black Friday Deals

Post by 
Lizanne Loots
Published 
November 10, 2021
Pink asterisk design on a charcoal background

It’s that crazy time of the year - everyone is waiting in anticipation for all the once-in-a-lifetime Black Friday deals. If your brand is planning on hopping onto this trend and giving your customers a discount, you need to read the rest of this blog to ensure you stand out from the rest!

Attract the right customer by applying these insights to your marketing strategy and make the most out of Black Friday.

01 Create hype and start early

Yes, everyone knows that Black Friday is coming. But not every brand will be participating in Black Friday this year, while others will extend their deals for the whole week or month, others will only run the special on the specific day.

Manage your customers’ expectations by informing them what they can expect and if you are offering any special deals on Black Friday and or Cyber Monday. This can, however, mean that sales leading up to this day will decrease as customers will await the special deals, but if your strategy is strong enough, the sales from Black Friday should make up for it.

02 Make use of paid media campaigns

Unfortunately, focusing on organic reach is not sufficient to assist your brand in reaching more people. Many brands will market their Black Friday deals, and it’s beneficial to use the targeting parameters that paid media campaigns have to offer in reaching more people; more strategically.

03 Schedule social media ads in advance

It’s vital to schedule your ads in advance and ensure that everything is good to go when it’s ‘show time’. This way, you can mitigate the risk of ads getting rejected and your brand can have a well-deserved moment in the spotlight.

04 Email Marketing

Don’t forget about the power of email marketing, especially if you have a loyal customer database. Email marketing is a method to reward loyal customers and market great discounts to people who have been choosing and/or used your product before. Ensure you personalise the email and add the discount code in your subject line. You want to entice your audience to open, click, and SHOP. 😉

05 Be Innovative

Creativity will be the differentiator between you and your competition. This is what separates you from an oversaturated market. Make use of different creative assets, get innovative with the copy, and remember to add a strong call to action.

Video content is also a great way to capture an audience, and platforms such as Tik-Tok and Instagram makes it easy to create valuable short-form video content. Click here to read our blog post about Instagram Reels.

In conclusion:

Within the next month, there will be an overload of marketing efforts taking place online and offline. Every brand will want to get its message out there to try and get a piece of the profit pie. But it’s still possible to stand out in an oversaturated market and ensure people stop by your store or online shop first.

Good marketing doesn’t mean marketing to the whole world and hoping someone is convinced, it’s about strategically communicating to your ideal customer, knowing what will appeal to them, and nurturing them to take the next step in the sales funnel. The Black Friday discount that your brand has to offer might just be the last ‘push’ a prospective customer needs to make the purchase decision.

Following these insights listed above will ensure that your marketing efforts succeed this Black Friday.

For more information or guidance on marketing your brand strategically, contact us for a complimentary consultation session: info@omni-agency.com.


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