Avance Metering has been a leader in smart utility software for over 27 years, driven by a commitment to innovation and customer satisfaction in the energy sector. To reflect their values and reinforce their Nordic heritage, Avance Metering required a brand identity that would not only showcase their position as innovators but also connect with their roots. The new identity draws inspiration from the Aurora Borealis, with the glowing green hues of the Northern Lights serving as a central theme. This natural phenomenon was combined with custom 3D motion graphics that visually represent energy grids and the dynamic flow of energy metering. A modern, Nordic-inspired font was selected for the logotype and design language, enhancing the identity’s connection to the region. The design focused on grids, contrasting colours, and a precise, almost scientific layout across various brand touchpoints, reflecting Avance Metering’s data-centric approach. This rebrand has propelled Avance Metering into the future with modern sophistication, making the brand instantly iconic in the Nordic energy sector and is still recognized globally for its unique and innovation.