The Mousetrap

The Mousetrap, is a vegan cheesery with an edge to it. The company wanted a vintage old-school cartoon aesthetic brought into the modern era, combined with a cute mouse pinup sitting on a mousetrap.

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Category
Branding
Client
The Mousetrap
Release
March 2020
The mousetrap pinup on a poster and wall sign
Various mousetrap cheeses wrapped in their branded packaging
The Mousetrap label designs
The mousetrap use of branding across different executions
The Mousetrap pinup and logo used on different pieces of apparel