Purchase behaviour has changed in the past few years, and there is a growing demand for a more virtual shopping experience. As a result, digital marketing has never been more important. Digital Marketing will drive the growth your business needs for 2022.
The Increased Demand for Digital
According to McKinsey, companies are responding to accelerated marketing trends by diversifying their spend across paid and owned media. Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. There is also a noticeable increase in customer-conversion rates with social and digital video channels driving the highest return on investment (ROIs).
Here are 4 ways digital marketing can help your business grow:
#1 Wider Brand Reach
Thanks to digital marketing, it’s now possible to widen the reach nationally and internationally very easily. When looking to build your brand, digital marketing is an invaluable strategy for promoting your brand.
Campaigns can be set up easily and with a small budget to cover the cost of advertising in many different countries. Making use of Geo-targeting, and influencers that have an audience where you want your business to grow, it’s effective to increase your brand awareness with digital marketing.
Compared to other forms of advertising like buying advertising space in magazines or television ads, digital marketing is very cost-effective, scalable, and the campaign performance can be tracked more efficiently. Social media ads are especially much less expensive and the targeting parameters help brands to narrow down their audience.
Digital marketing can also provide businesses with a new stream of income. For example, your business has an e-commerce site and it does not currently have any banner ads on the homepage or sidebar. You could place some advertising space in those places to drive traffic back to that part of your website where people are most likely going to make a purchase.
#3 Measure Results & Pivot Strategy
Collect and register customer behaviour for audience-creation and campaign-performance tracking and provide a platform for analytics. It’s easy to monitor the efficiency of advertisements in real-time with digital marketing. It also allows for brands to pivot the strategy, if needed.
To continuously optimise the customer journey, you need to use the analytics available to determine if efforts are successful, or if it needs to be changed or paused. This means that team leaders need to elevate digital marketing to the core decision-makers in the company to get the necessary executive buy-in to generate consistent marketing campaigns and continue the momentum.
#4 Increased Revenue & ROA
If decision-makers in a company see a return on ad spend, and increase in revenue, they will value the marketing. Strategic marketing tactics can turn website visits into customers with an effective email marketing or social media strategy. You can also increase brand awareness by making it easier for potential customers to find your company via search results on engines. Brand consistency is key to ensure that your potential client/customer does not get alienated by the different touch points, and that every touch point strengthens the trust.
Luckily, digital marketing efforts can be monitored closely and when marketing is done right, it will deliver a return on ad spend.
The New Year with new challenges awaits. But with a strategic digital marketing approach, 2022 can be a year of growth. This blog listed 5 ways that digital marketing can elevate your brand, and with the right agency to support your vision, implementing digital tactics will result in more revenue.
To receive a complimentary consultation session, get in touch with us today: firstname.lastname@example.org