The cut-throat competition and competitive marketplace demands an excellent brand, and not just a good one. But how can you ensure that your brand is considered excellent?
This blog post unpacks the most important metrics for a great brand.
#1 Branding
Branding lays the foundation of your brand. It’s how people perceive your brand, how well they recognize your brand, and it establishes your brand’s purpose. We explained how to build a strong brand in 5 steps in one of our previous blog posts which you can read here. What’s vital to understand is how branding can affect your business strategy. Hubspot is hitting the nail on the head with its definition of branding: “A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, your brand identity is the personality of your business and a promise to your customers.”
Do you think that you have built a brand strong enough to surpass your competitors?
#2 Marketing
How are people supposed to know about your brand without strategic marketing tactics? Marketing has a psychological aspect to it that most people underestimate. If people are constantly reminded of your brand through marketing efforts, your brand will likely be top of mind when making a purchase decision. People are also afraid to ‘miss out’ so once they see their peers or influencers use your product or service, they will likely join.
A good marketing strategy and budget will ensure that your brand can be known for all the right reasons!
#3 Customer Service
According to LinkedIn, the difference between a good and great company is customer service, and we must agree. A brand that walks the extra mile to assist you and takes great care in helping you make the right purchase decision is worth gold. It’s also the key to long-term success because you build relationships as well as a good reputation.
Being helpful, offering prompt advice, being supportive, personalizing the service, and having a positive and problem-solving attitude are a few ways to offer great customer service.
#4 Quality of your product or service
Quality matters. You can’t expect to be remembered as the industry leader or the best if your product doesn’t deliver on its promise. Produce a product and deliver a service that you are proud of, one that will have qualities and features that market itself. If your product is of high quality, it will earn trust and people will turn into returning customers and even better – tell their friends about your product or service.
#5 After-sales
Aftersales care is just as important as the customer service people receive when they decide to buy a product. A few ways that you can promote great aftersales to your customers include asking for feedback, reviewing your product or service, offering loyalty discounts, preferential emails, having an efficient support service and sending existing customers relevant communication and deals.
Ensure that customers wants are satisfied enough to purchase from you again.
Conclusion
To stand out from the competition and be a memorable brand, your brand needs to be willing to go the extra mile for customers and think outside of the box. Having a great creative team by your side, is one way to ensure that you can reap the benefits of strong branding and marketing and an agency can guide you on ways to provide better customer service. To get in touch with our team, click here.
By following these blog guidelines, you’ll not only be an excellent brand but you will be remembered at the right time, for the right reasons!
