The Importance Of A Strong Brand Identity

Post by 
Lizanne Loots
Published 
October 27, 2021
Pink asterisk design on a charcoal background

A brand identity is vital, and some would even say it’s the key to success. There’s a correlation between trust, retention, and brand recognition. Evidently, a brand identity lays the foundation for all marketing efforts. 

A brand identity should communicate your values, unique selling proposition, and who you are as a brand without needing to say a word. 

Having a strong brand identity is non-negotiable if you want to be a reputable and successful brand; here’s why: 

#1 Brand Recognition 

According to Forbes (2021), branding helps companies to be recognised. If you have invested in a secure brand identity for your brand, people will take note of it much more than they would a business without it. Without cohesive branding, a brand won’t stay in someone’s mind for very long if they even make an impression.  

Brand recognition is vital for the buyer’s journey. When a decision-maker is in the awareness or consideration phase, strong branding will ensure that you stay top of mind. 

#2 The trust factor 

Yes, good branding can contribute to higher credibility and trust. You have very little to show for your business without branding, and prospective clients or customers have very little reason to trust you. 

Think about this: If you had to choose between a business with a clear, professional brand identity and a business that hasn’t made an effort to invest in branding, which brand is more credible? Is a brand without branding even trustworthy?!

Good branding ensures that potential clients and customers see you as a credible brand. 

#3 It enhances marketing campaigns 

Branding and advertising go hand in hand – you can’t do the one without the other. Effective marketing relies on strong branding. Strong branding gets elevated by marketing. If you want to achieve better marketing results, you need to start with the foundation of branding first.  

When advertising your business, you want everything to be cohesive and represent your business’s identity and values. This can be a challenge when you haven’t taken the time to form a strong brand identity. 

It takes at least seven touch points before a person recognises a brand. If you don’t have powerful branding, it will take a lot more touchpoints to be memorable and you’re wasting an opportunity to reach your ideal client or customer. Incorporating branding into your marketing will help increase brand recognition, build trust and accelerate business growth; when branding and marketing are all tied together.

#4 Surpass competition 

Do you want people to choose your brand over and above your competition? (Hopefully, yes 😉!) Start with a strong brand identity, as this will increase the chances that prospective customers or clients will remember your brand. It also has the potential to make you stand out from your competition in a meaningful way. Branding can influence the way people perceive your brand, and it can highlight the benefits your brand offers to its clients or customers. 

#5 Accelerate Business Growth 

It’s evident that branding contributes to a more reputable and recognisable business. When branding is done purposefully, it can mean more business growth and a brand that can withstand the test of time. 

Why your business can’t afford to not have a strong brand identity

The five reasons highlighted in this blog emphasise the importance of having a strong brand identity. If you have a long-term vision for your brand, you need to start with an indestructible brand identity. 

OMNI specialises in creating brand identities, and rebranding. To view our latest case study, click here. 

References: 

http://www.servicebrandglobal.com/whats-the-importance-of-brand-identity/ 

https://www.forbes.com/sites/forbesagencycouncil/2021/03/24/the-importance-of-branding-in-business/?sh=1392f26667f7 

https://blog.marketveep.com/why-brand-identity-is-the-key-to-your-success 


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