Why Video Should Be Part Of Your Content Strategy

Post by 
Lizanne Loots
Published 
October 12, 2021
Pink asterisk design on a charcoal background

For the last couple of years, we’ve heard that video is the future of a content strategy, but we couldn’t anticipate in what format and how platforms like Tik-Tok would contribute to the video content booming overnight.

What do you want to achieve with content?!

Most marketers will argue that a content adds value to an overall marketing strategy, strengthening the educational pillar, and pushing people over the line from lead to conversion.

Why is Video the King of Content?

The reason video is the undeniable king of content formats is this: It has the unique ability to combine elements of all the other content types into one easy to digest format. These formats include text, sound, imagery, and movement. Using this format makes it easier to keep the attention of your prospective client or customer, and to make an impact.

More factors drives the reasoning behind ‘video is king of content’ listed below.

Videos Can Increase Traffic

The more time that people spend viewing your content the better. It indicates that people are truly interested and intrigued. With text and static creatives, people can quickly scan through and scroll on, but video content has proven to have higher retention rates since more people will stick around to watch them, especially if you can grab their attention within the first 6 seconds, Dennis Yu, Global Digital Marketer explains.

When people spend a lot of time viewing your content, search engines will recognize that your site has great, trustworthy content and this will affect your ranking in search engines. The video can be focus source to evoke interest into a brand and then lead people to the website or online store, thus increasing significant traffic.

Video Content Is Embraced by social media

There are so many different social media platforms out nowadays, and most of them are leaning towards how they can support video marketing, for example how TikTok introduced Reels and Instagram followed suit. Social media is welcoming plenty of video features to connect with its users. There’s no sign of video content losing its charm anytime soon.

When people view your video content on social media platforms such as Facebook or Instagram, a custom audience can be created for remarketing purposes. As mentioned earlier, when people spend time viewing your content, it indicates intent, and thus would be excellent as the foundation of an audience ready for the next phase in the sales funnel.

Videos Capture Attention and Increase Engagement

When it comes to creating content, your main objective is to put something out there that will capture the attention of your ideal audience. Video provides more ways for people to stay intrigued as it combines different elements such as text, sound, imagery, and motion. It’s also more visually appealing. This encourages engagement and viewership.

The main objective of any brand is to be recognised and for people to recall their brand first when a prospective client or customer is deciding, and video is a highly effective way to achieve this. Video content can be in longer pieces, or short bumper videos, depending on the objectives.

Convinced that video is the king of content?

Now that you have all the cards on the table, do you believe that video can add value to your content strategy? Our digital marketing experts can guide you with the right format for the right platforms to meet your ideal customer. Contact us for a non-obligatory discovery call.

Sources

https://shootsta.com/blog/3-reasons-video-should-be-part-of-your-content-strategy/

https://dennis-yu.com/


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