Lizanne Loots

Get inspired but beware of being a copycat. Yes, we’ve all been there. Stuck. Feeling uninspired. Not getting anywhere with a project or campaign. Procrastinating… These days, innovation seems like a relative term. Is anything brand-new? Is a great idea really that great? And is it a new idea or does it transpire from something (or someone) else?

If you want to be cutting-edge and forward-thinking, your brand needs to be innovative and have a strong brand identity in place. Every brand aims to separate itself from its competition, but the question is how?

Choosing the right creative partner and marketing agency can be a difficult task. But once you’ve found the right agency – you won’t regret it! To ensure the best working relationship between your internal team and the agency, we have the following advice.

Creativity and marketing mean very different things. But what happens if these two fundamental departments work together?! In this blog, we’ll discuss the value of a good strategy accompanied by an innovative implementation plan. Because when marketing and creativity meet, we believe a business success story is about to unfold.

The cut-throat competition and competitive marketplace demands an excellent brand, and not just a good one. But how can you ensure that your brand is considered excellent?

When you are trying to reach a new client or customer, you ultimately want to grab their attention, be recognised, remembered, and form a connection with the potential new customer or client. This is possible with creative communication.