Digital

A brand identity is vital, and some would even say it’s the key to success. There’s a correlation between trust, retention, and brand recognition. Evidently, a brand identity lays the foundation for all marketing efforts.

Marketing is a crucial contributor to overall business success, but marketing seldomly gets the recognition it deserves. A person doesn’t choose a brand by accident.

The digital sphere is forever changing the algorithm, upgrading, or adding new features. TikTok brought a fresh perspective on the format of video content. It was expected that Instagram, also owned by Facebook and known for countering other social media platforms, would introduce its take on short video format.

Are you using video content as part of your content strategy? This blog will unpack the ways video can add value to your digital marketing strategy.

Can your marketing strategy stand the test of change?! Marketing agility is defined as a flexible and responsive approach to market changes.

High amounts of website traffic are an indication that people are familiar with your brand and want to investigate the opportunities or products that your website has to offer. Unfortunately, website traffic does not guarantee leads or sales.